About Us
“Think of us
as roadies for
rockstar parents”
At Rockmybaby, we set the stage for happier lives by connecting parents with flexible, dependable, and enriching childcare. Babysitters, nannies, in-home educators, whatever care a child needs, we’ll arrange it quickly and efficiently.
Children thrive when their parents thrive. While parents are out there taking on the world – or having a quiet moment backstage – they can relax, safe in the knowledge their little rock stars are learning, growing and having fun with a trusted Rockmybaby carer.
Our Story
Rockmybaby exists to connect busy parents with reliable, flexible and high-quality childcare. And while most parents see childcare as a need rather than a want, our aim is to flip that on its head.
As childcare is a global need, we have a global mindset. Rockmybaby began in New Zealand and has been embraced around the world, with franchise branches in Australia, Switzerland, the United Kingdom, Israel, and Europe.
“It takes a village to raise a child” – so we’re building a new type of village, after all, modern childcare needs to fit the modern world.”
Rockmybaby connects families with experienced childcare practitioners. True to our belief that good childcare is about enrichment and not just supervision, we offer the full spectrum of care, from in-home education to nannies, after-school care to babysitting.
Childcare can generate significant stress for a lot of parents, but quality childcare improves the quality of life for the whole family.
Ursula Maidens launched Rockmybaby in 2006 to help friends solve their childcare problems. From the beginning, it was clear that this need was more complex than simply finding someone to keep an eye on the kids.
We want to create more good days for everyone.
Along with working directly with families, Rockmybaby is a trusted childcare provider and advisor for government, social and corporate organisations. We work with government ministries and agencies to help meet complex care needs. We also provide support to other childcare providers, in-home education programmes, charities and social organisations across New Zealand
For corporate entities like accommodation and event venues, we arrange anything from one-off childcare to longer-term nannying services for their guests.
And unlike a traditional nannying agency, our online system is there whenever it’s needed. Contact us with your care requirements and we’ll do the rest.
That’s a smart system, but the real work starts before then. Trust is everything to our business, so we begin by interviewing, vetting and engaging with experienced childcare practitioners. This builds our network of carers, giving us the flexibility to connect you with the right person for your needs.
We’re a compassionate source of expertise. We are parents, and we know what it’s like: the stress of organising multiple schedules, the worries and fears about safety, the guilt of leaving the children at home while you do something for yourself.
Great parenting is complex, and we believe that it’s not a matter of being present for every moment. In fact, we know that children thrive when their parents lead full and happy lives.