Meet The Team

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Ursula Maidens

FOUNDER
Founder, visionary, and the force that keeps us all on track, Ursula Maidens launched Rockmybaby in 2006 to help friends solve their childcare challenges. Ursula knows all the ins and outs of the business, guiding our team with experience and expertise.

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Cushla Bower

SENIOR CONSULTANT
Cushla stays connected with families, ensuring all bookings run smoothly, assisting with business quotes, and supporting email campaigns. Always just a call away, she offers guidance, support, and her wealth of experience to keep everything running seamlessly behind the scenes.

Sharni Woodward

HEAD OF EDUCATION
Sharni leads education across all Rockmybaby/Awhina centres, supporting teams to deliver high-quality teaching and learning. She works closely with centre leaders and teachers to strengthen practice, guide curriculum, and ensure consistent, child-centred outcomes..

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Maylene Houltman

QUEEN OF PAYROLL
Maylene keeps the numbers in check and ensures everyone gets paid on time, every time. With her precision and expertise, payroll runs like a dream!

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Shinnae Harvey

CHILDCARE CONSULTANT
Shinnae is always just a call away, matching the right people to the right roles and providing expert support whenever it’s needed. She works across New Zealand and our wider global networks reviewing applications, shortlisting, and presenting families with well-matched nannies.

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Angela Stone

EDUCATION TEAM LEADER

Angela works alongside Sharni to support education quality across all centres. As Education Team Leader, she partners with centre teams to strengthen teaching practice, support curriculum delivery, and promote consistent, high-quality learning experiences for children.

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Georgia Maidens

DIGITAL MARKETING SPECIALIST
Georgia drives our digital presence, managing campaigns and strategies to reach the right audience at the right time. She also captures content at our centres. Alongside this, Georgia supports the recruitment side of the business.

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Louise Smith

ADMIN GURU
Lou keeps our centre accounts in check and supports family payroll, making sure everything adds up seamlessly. She also manages communication with all our childcare centre parents and enrolments, so if you go through one of our centres, chances are you’ll be chatting with Lou!